Skip to content

EMBELLISHed First Day Funk

July 18, 2013

Every project I do is always a learning experience. As I prepared the styling for Embellish’s pre-fall collection, I learned one very important lesson–the photoshoot theme has to be considered already in preparing a collection. This conclusion was derived from my experience in preparation for the shoot.

  • I came to realize that I should already have the match for the entire outfit and not just any top or bottom or accessory that is part of the trend categories for the season.
  1. Matching all of the pieces was hard work, especially since I didn’t have enough bottoms and accessories to match the overly numerous top styles we had for the collection.
  2. So for Embellish’s holiday 2013 collection, I will definitely make sure that each product style would have the same quantity in terms of styles to achieve a complete look.
  • It was also during the styling session that I remembered to consider the regular schedules of our target market which is essential in preparing the collection.
  1. June is the first day of school. Thousands of freshmen will be entering college, which means that they will be buying their very first set of school wardrobe.

With this, FIRST DAY FUNK was definitely a theme that I had to go for whether or not I had enough styles for the campus fashion cliques or not.

Ah-DORK-able Geeky Chic

Keila

ah-DORK-able Geeky Chic by Embellish (3)ah-DORK-able Geeky Chic by Embellish (2)ah-DORK-able Geeky Chic by Embellish (1)Embellish_FirstDay_1ah-DORK-able Geeky Chic by Embellish (6)ah-DORK-able Geeky Chic by Embellish (5)ah-DORK-able Geeky Chic by Embellish (4)

Fashion Conscious Rebel

Bella

First Day Funk Fashion Conscious Rebel by Embellish (5)First Day Funk Fashion Conscious Rebel by Embellish (3)First Day Funk Fashion Conscious Rebel by Embellish (2)First Day Funk Fashion Conscious Rebel by Embellish (1)First Day Funk Fashion Conscious Rebel by EmbellishFashion Conscious Rebel by Embellish

Par-tay Girl

Kheiro

School Party Girl by Embellish (2)School Party Girl by Embellish (1)School Party Girl by EmbellishSchool Party Girl by Embellish (9)School Party Girl by Embellish (8)School Party Girl by Embellish (7)School Party Girl by Embellish (6)School Party Girl by Embellish (5)School Party Girl by Embellish (4)School Party Girl by Embellish (3)

Campus Hearthrob

Seline

Campus Hearthrob by Embellish (2)Campus Hearthrob by Embellish (1)Campus Hearthrob by EmbellishCampus Hearthrob by Embellish (7)Campus Hearthrob by Embellish (6)Campus Hearthrob by Embellish (4)

Preppy Hipster

Bella

First Day Funk- Hipster by Embellish (3)First Day Funk- Hipster by Embellish (2)First Day Funk- Hipster by Embellish (1)

Unlike our previous shoot, I didn’t have any wardrobe stylist who took care of the over-all art direction so I had to handle the styling, posing and making sure everything was consistent with the theme.

Role#1: Theme Planner/Researcher

This is me showing Bella the pegs for her poses as The Fashion Conscious Rebel.

999350_445493315548004_315388228_n

Fashion Conscious Rebel Bullying poor Geeky Girl 😦Embellish_Group Shot8Embellish_Group Shot3

Campus Hearthrob and Geeky Girl: Bestfriends???? Is this true???Embellish_Group Shot6 

Are they still best buddies?

Embellish_Group Shot10

My role #2: Pose Director—>Posing in Character

This is me showing Keila her sample pose.

942386_445494895547846_1276086895_n

Keila was able to portray it perfectly! 🙂 She achieved the geeky angry look I wanted to see.

 Embellish_Group Shot23

Geeky Girl vs. Ms. Popular a.k.a. Par-tay Girl!

Embellish_Group Shot19

Group shots are a bit tricky! This is me directing their positioning.

1075847_445497135547622_1061710256_n

Each model posed to show their personality in the First Day Funk Series.Embellish_Group Shot21

My role #3: Stylist

Styling entails hardwork.

Before the shoot, I had to brainstorm for a theme that is suitable to the collection at hand. I used pinterest to compile the pegs for wardrobe styling, hair, make up and poses.

During the shoot, I had to double check if the items did match well and if it suited the model. The sets were pre-assigned to I couldn’t easily adjust who wears which since they had to wear consistent sets of clothes to portray their character.

Of course I also had to make the lives of the models easier by helping them dress up.

988635_445492505548085_1191666383_n

1001193_445491262214876_1767738992_n

1070112_445494775547858_1035191037_n

Embellish_Group Shot1

My role #4: Art Director

As the over-all director, I had to make sure that everything was in place. Part of the work is making sure that the hair is in place. No tags will be seen hanging while the model is posing. All aspects has to be perfect!

31456_445497662214236_1406809092_n

Allow me to introduce the team who helped me make this happen:

Yla: The Photographer

http://www.ylacorotanphotography.tumblr.com
http://www.twitter.com/ylacorotan

76562_445491828881486_1075146085_n

Errrr… Whose the real photographer? Was it really Yla? hehehe 🙂

998824_445497392214263_270770137_n

Beverly, MUA and Hairstylist

p.s. Thank you Bev for never losing patience in following up the final details of the shoot!:)

64043_445495778881091_181983055_n

Ron , MUA and Hairstylist

945412_445493122214690_1079097792_n
Terri , MUA and Hairstylist

553366_445490422214960_468880225_n

My Mom, the entertainer
1012834_445496322214370_2103755739_n

Arlene, Embellish Admin (right most)

45998_445495212214481_446130960_n

Sheryl, TERRIE Resident Warehouse Lady

62114_445493452214657_121824651_n

Mae, Embellish Sales Fashion Consultant

1017524_445492642214738_2006461739_n

Associate Stylists: Samantha Sandra Chua Riana Chua 

The rest of the Embellish Team: Benny and Sandra Chua, Livlyn, Jen and Kristina

 TO GOD BE ALL THE GLORY!


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: