EMBELLISHed First Day Funk
Every project I do is always a learning experience. As I prepared the styling for Embellish’s pre-fall collection, I learned one very important lesson–the photoshoot theme has to be considered already in preparing a collection. This conclusion was derived from my experience in preparation for the shoot.
- I came to realize that I should already have the match for the entire outfit and not just any top or bottom or accessory that is part of the trend categories for the season.
- Matching all of the pieces was hard work, especially since I didn’t have enough bottoms and accessories to match the overly numerous top styles we had for the collection.
- So for Embellish’s holiday 2013 collection, I will definitely make sure that each product style would have the same quantity in terms of styles to achieve a complete look.
- It was also during the styling session that I remembered to consider the regular schedules of our target market which is essential in preparing the collection.
- June is the first day of school. Thousands of freshmen will be entering college, which means that they will be buying their very first set of school wardrobe.
With this, FIRST DAY FUNK was definitely a theme that I had to go for whether or not I had enough styles for the campus fashion cliques or not.
Ah-DORK-able Geeky Chic
Fashion Conscious Rebel
Unlike our previous shoot, I didn’t have any wardrobe stylist who took care of the over-all art direction so I had to handle the styling, posing and making sure everything was consistent with the theme.
Role#1: Theme Planner/Researcher
This is me showing Bella the pegs for her poses as The Fashion Conscious Rebel.
Are they still best buddies?
My role #2: Pose Director—>Posing in Character
This is me showing Keila her sample pose.
Keila was able to portray it perfectly! 🙂 She achieved the geeky angry look I wanted to see.
Geeky Girl vs. Ms. Popular a.k.a. Par-tay Girl!
Group shots are a bit tricky! This is me directing their positioning.
My role #3: Stylist
Styling entails hardwork.
Before the shoot, I had to brainstorm for a theme that is suitable to the collection at hand. I used pinterest to compile the pegs for wardrobe styling, hair, make up and poses.
During the shoot, I had to double check if the items did match well and if it suited the model. The sets were pre-assigned to I couldn’t easily adjust who wears which since they had to wear consistent sets of clothes to portray their character.
Of course I also had to make the lives of the models easier by helping them dress up.
My role #4: Art Director
As the over-all director, I had to make sure that everything was in place. Part of the work is making sure that the hair is in place. No tags will be seen hanging while the model is posing. All aspects has to be perfect!
Allow me to introduce the team who helped me make this happen:
Yla: The Photographer
Errrr… Whose the real photographer? Was it really Yla? hehehe 🙂
Beverly, MUA and Hairstylist
p.s. Thank you Bev for never losing patience in following up the final details of the shoot!:)
Ron , MUA and Hairstylist
Arlene, Embellish Admin (right most)
Sheryl, TERRIE Resident Warehouse Lady
Mae, Embellish Sales Fashion Consultant
The rest of the Embellish Team: Benny and Sandra Chua, Livlyn, Jen and Kristina