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The New Jacinto & Lirio Logo

June 6, 2013

Jacinto & Lirio

Many of you might have noticed that there’s something different about Jacinto & Lirio.

First of all, the logo LOOKS different!

jacinto&lirio_sse
original Jacinto & Lirio logo

We have been collaborating with Manila-based design firm Design for Tomorrow for the past year to create a new look for our brand that is GLOBAL,SOPHISTICATED but YOUNG, and TRUE to our mission and values as a young fashion/lifestyle brand.

Hence, the new LOOK:

This new logo is part of our mission to truly create a GLOBAL FILIPINO BRANDone core mission we have in our social enterprise.

There is so much power in branding. More than just a new logo change, branding is about communicating (1) WHO YOU ARE, (2) YOUR VALUES,  (3) PERSONALITY and (4) WHAT YOU WANT TO BE KNOWN FOR

Branding is about telling stories.

Allow us to share the STORY BEHIND OUR NEW LOGO.

It is actually…

View original post 310 more words

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